I feel like the authors saw Sharknado and said, "Hold my beer." This book is relentless schlock. Unfortunately, it doesn't have the fun that you need to make schlock work—there's no joy amidst the weirdly pandery bits (The main character was a soldier in Fallujah, because how else can someone be sympathetic?), the awkward attempts to appear to comment on Important Things by merely mentioning them (AIDS in Africa gets a surprising number of shout-outs), or the truly bizarre vision of how science research happens that the authors decided was good enough.
I now realize that this book was published before Sharknado, and as a result I'd like to write the story of a time-traveling writer who uses that ability to see an idiotic but popular trend and go back in time to do it first.