The Aisles Have Eyes

The Aisles Have Eyes

How Retailers Track your Shopping, Strip your Privacy, and Define your Power

Book - 2017
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"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants— including Macy's, Target, and Walmart— is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations." -- Amazon.
Publisher: New Haven : Yale University Press, [2017]
ISBN: 9780300212198
0300212194
Branch Call Number: 658.8343 Tu
Characteristics: 331 pages ; 25 cm

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CRRL_MegRaymond Dec 21, 2017

Data-mining. In-store tracking. Predictive analytics. These terms may intrigue you or scare you. This book exhaustively covers how and why we buy.

s
sunnyfeline
Nov 26, 2017

I thought this book would be a good read on this subject. But I had difficulty getting past the first few pages and had to put down the book. It was very dry and hard to read with the writing style. I was disappointed because I was expecting this to be an interesting book to read on this subject.

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